A clever homage to Jamie Genevieve's name, VIEVE means 'full of life'. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence.
What says 'perfection' other than the Modern Radiance Concealer? Available in 20 versatile shades that'll banish the dark circles, hyperpigmentation and imperfections, this hydrating liquid formula is here to brighten up your day with its magical doe-foot wand.
Fused with hyaluronic acid, a unique 'Skin Thirst Relief Complex' and 'Phytoradiance Complex' this skin-loving concealer corrects and perfects your base like any multi-tasking marvel would.
Apply using the doe foot where needed and blend out with VIEVE 119 Conceal & Prime Brush or fingers for a flawless looking finish. Customise your coverage by applying concealer and building as desired.
Apply using the doe foot where needed and blend out with VIEVE 119 Conceal & Prime Brush or fingers for a flawless looking finish. Customise your coverage by applying concealer and building as desired.
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